PPC Agency in
Pay per click marketing is model of buying visits to your webpage. The model allows the advertisers to bid for the ad placements on search engines relating to particular keywords searched. This results in ads which clicked upon the advertiser is charged and the visitor is sent to the relevant webpage targeted by the advertiser. Before doing PPC campaign one needs to know what goes in building a successful PPC campaign. As we all know google is the major giant when it comes to search engine and google has three criteria for a successful bid.
Key factors in Pay Per Click (PPC):
This is important as it is the term that visitor will search on the search engine. Drafting all the relevant keywords is important to form keyword group and to form proper ad text.
Landing page Quality:
This is the page the visitor will be directed to once click upon. The quality of the page is based upon the keyword relevancy, quality of the content on the page. This page should contain relevant quality call to action which is tailored based upon each search query.
This is the google rating for the quality of the website and relevancy of keyword and landing pages. The better the quality score the lower the cost per clicks and thus higher will be the number of visitors.
We at Webs Genius Solutions believe in quality work and thus make sure that our clients get the best at the lowest cost. We make sure that the website is optimized with quality content for the relevant keyword. We split Ad-groups into smaller Ad-groups which adds more relevant key words that help in creating more targeted ad text and landing pages. This will help in bringing more relevant traffic. Relevant traffic is built by focusing the campaign by time of day, geography, search network and many more. When it comes to saving cost it is necessary to review the campaign and look for low performing keywords to shut them up and reduce cost.
In case if you already have a website we will help you modify content and call to action to optimize your landing page for search query to boost conversion rates.